Between 5 and 10% of the UK’s SME’s engage in International business. In the US, only about 1% of SME’s participate in global trade. Consequently, there seems to exist a lot of untapped opportunity for Export Growth. Barriers to Exporting While experts agree that Export Growth can have important benefits for smaller business, there exist a wide variety of Read More …
Category: Market Selection
Understanding National Culture: Essential to International Success
National Culture is the manifestation of THE learned behaviors and beliefs of a Nation’s people. Culture has external aspects which are relatively easily identified (language, dress, food, etc..) as well as hidden aspects. National Culture is often compared to an iceberg. You can see a small part, but the largest part is hidden under the Read More …
How to Develop an International Strategy?
What is Strategy? Before we delve into International Strategy Development, we should make sure we’re on the same page. There exist many different frameworks that can be used to understand strategy. Each of these frameworks suggest a different definition of Strategy, and no single definition pleases all. However, there seem to exist several areas of agreement as to the nature of strategy (see: Three Read More …
What is International Business Development?
To arrive at the definition of International Business Development, we have to understand what is understood by “Business Development”. If you search for the term, you will find several definitions, and you will find that different people define it in different ways. Similar to that group of blind experts talking about the elephant. Some think Business Development is the same as sales. Others think it Read More …